Sony Ericsson Vivaz
Users can now pre-order the handset - whose older brother the Vivaz Pro was announced just last week at Mobile World Congress (MWC) in Barcelona.
Vodafone is offering the handset for free on 18-month contracts with 600 and 900 minutes for £35 and £40 a month respectively.
The Vivaz was first announced as part of Sony's new communications entertainment family - which includes the X10 - last month. It features an 8.1 megapixel camera, autofocus and video recording capabilities among other multimedia features.
“User-generated content, especially video, is exploding on the web,” Lennard Hoornik, head of marketing at Sony Ericsson, said in a statement at the time.
“With Sony Ericsson Vivaz, we have created a mobile phone that makes it easy to catch life in high quality video and upload that self expression onto the web to share with the world. Sony Ericsson Vivaz offers beauty inside and out with an open and intuitive user experience allowing consumers to capture, view and share their lives and spontaneity in HD quality.”